by JamieOliver (Author), TonyGoodwin (Author), Tony Goodwin (Author), Jamie Oliver (Author)
"How They Blew It" is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. "How They Blew It" is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask 'Why the hell did they do that?'. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
Format: Paperback
Pages: 224
Publisher: Kogan Page
Published: 03 Jul 2010
ISBN 10: 0749460652
ISBN 13: 9780749460655
Book Overview: Investigates the business leaders who caused some of the worlds most famous and supposedly successful businesses to collapse Looks and the personality traits of the individuals involved and the fine line between hero and zero Snappy, journalistic study full of interesting facts and stories - informing and entertaining readers whilst helping them to avoid the same mistakes