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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

by Damian Ryan (Author), Calvin Jones (Author)

  • Used

    Paperback 2011

    $3.87
Synopsis

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

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More Information

Format: Paperback
 Pages: 224
 Publisher: Kogan Page
Published: 03 Jun 2011
ISBN 10: 0749460628
ISBN 13: 9780749460624
Book Overview: Digital marketing is now worth more per annum than TV advertising in the UK. Social network ad spending is forcast to increase by 29% to $4.3 billion in 2011. Brits are now spending 38% more time online Book includes case studies of the best digital marketing campaigns, including Tourism Queensland's 'The Best Job in the World' and Obama's presidential election campaign. A veritable who's who of digital marketing from the authors of Understanding Digital Marketing.

Media Reviews
...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation. Management Today
Author Bio
Damian Ryan is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing. Calvin Jones is a freelance writer and is already widely recognised as an authoritative and knowledgeable writer and commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing, published by Kogan Page.