Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

by RoddyMullin (Author)

• Used

  Paperback
  2010

  $5.46

  Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

• Used

  Paperback
  2002

  $6.38

  Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff and almost 60 per cent of consumers take advantage of some form of sales promotion each month. This book demonstrates tried and tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. This updated third edition spells out the business tasks that promotions will solve, how to achieve a creative edge, how to use suppliers, as well as the off-the-shelf offers available to promoters large and small. It informs the reader of how to find a promotional partner, the benefits and pitfalls of price promotions and the best way to use premium and prize promotions to the benefit of business. Finally it shows how these activities can be put into the context of an overall integrated marketing strategy. Contains case studies and practical examples.