Selling to Win

Selling to Win

by RichardDenny (Author)

Synopsis

Richard Denny is the 'godfather of salesmanship' and Selling to Win has established itself as both an international best-seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale. Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.

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More Information

Format: Paperback
Pages: 224
Edition: 3
Publisher: Kogan page
Published: 03 Aug 2009

ISBN 10: 0749456434
ISBN 13: 9780749456436
Book Overview: Recognised worldwide as one of the best books ever written on selling. Richard Denny's Selling To Win shows, in a direct and readable style, how to put winning sales techniques into practice.

Author Bio
Richard Denny is a highly successful businessman and renowned expert on all aspects of sales and selling who has been sharing his ideas on success and achievement around the world for over 20 years. A highly sought-after motivational speaker, he has helped thousands of people to succeed. He is also the author of Winning New Business, Motivate to Win, Communicate to Win, Succeed for Yourself and Successful Selling Skills (all published by Kogan Page). His books have sold over a quarter of a million copies worldwide.