How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

by KeithLincoln (Author), Lars Thomassen (Author)

• Used

  Paperback
  2009

  $12.42

  How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. It identifies key factors that can lead to retail success, and is essential reading for anyone in any company who wants to increase the sales of branded products.