Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity

by KeithLincoln (Author), Lars Thomassen (Author)

• Used

  Paperback
  2009

  $10.29

  Focuses on the dangers and the opportunities posed by the growth of private label or retail brands (those owned, sold and distributed by retailers). Debunking the myths and looking at the possible scenarios, this title encourages brand owners to see the 'own brand' problem as a genuine business opportunity that can inspire them to innovate.