by Kingsley Weber (Author), Peter Cheverton (Author)
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value for both your customers and yourselves.
Format: Illustrated
Pages: 240
Edition: 1
Publisher: Kogan Page
Published: 03 Nov 2009
ISBN 10: 0749454857
ISBN 13: 9780749454852