Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

by Kingsley Weber (Author), Peter Cheverton (Author)

Synopsis

This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value for both your customers and yourselves.

$56.44

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 240
Edition: 1
Publisher: Kogan Page
Published: 03 Nov 2009

ISBN 10: 0749454857
ISBN 13: 9780749454852