Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)

by SheilaKeegan (Author)

• Used

  Illustrated
  2009

  $3.84

  Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.