The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

by SamiFinne (Author), HannaSivonen (Author)

Synopsis

Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

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More Information

Format: Hardcover
Pages: 368
Publisher: Kogan Page
Published: 03 Dec 2008

ISBN 10: 0749454563
ISBN 13: 9780749454562