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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

by WilliamHigham (Author)

  • Used

    Hardcover 2009

    $3.45
Synopsis

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. "The Next Big Thing" reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. "The Next Big Thing" will enable you to anticipate, prepare for and benefit from trends.

$3.45

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More Information

Format: Hardcover
 Pages: 272
 Edition: 1
 Publisher: Kogan Page
Published: 03 Sep 2009
ISBN 10: 0749454504
ISBN 13: 9780749454500
Book Overview: The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage.

Media Reviews
The book provides straightforward practical advice on how to deal with... situations promptly with minimum fuss or discomfort to all concerned. A really helpful handbook for these troubled times. Business Executive November 2009
Author Bio
William Higham is a recognised and trusted trends expert. An experienced consultant, he undertakes a vast number of trend related projects, such as writing trend reports and running trend workshops, for clients such as Virgin, BBC, Hachette, Barclays, Diageo, BBH, and Budweiser. Frequently published in the media, he has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.