International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

by Yang-May Ooi (Author), Silvia Cambié (Author)

• Used

  Hardcover
  2009

  $4.76

  Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

• New

  Hardcover
  2009

  $54.83

  Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.