by Adam Jolly (Author)
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. "The Innovation Handbook" is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.
Format: Hardcover
Pages: 304
Edition: 1
Publisher: Kogan Page
Published: 03 Aug 2008
ISBN 10: 0749453184
ISBN 13: 9780749453183
Book Overview: - Endorsed by the UK Intellectual Property Office - Innovation and the exploitation of new ideas is key to staying ahead of the competition - Copyright infringement is one of the fastest-growing crimes faced by business around the world, costing billions of dollars a year