by RobertBrown (Author), PaulBarrow (Author), Colin Barrow (Author)
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
Format: Paperback
Pages: 416
Edition: 6th edition
Publisher: Kogan Page
Published: 03 Jun 2008
ISBN 10: 0749452315
ISBN 13: 9780749452315
Book Overview: The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from both entrepreneurs and larger businesses.