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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

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  • New

    Paperback 2007

    $29.97
Synopsis

Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.

$29.97

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10 in stock

More Information

Format: Paperback
 Pages: 256
 Edition: 1
 Publisher: Kogan Page
Published: 03 Oct 2007
ISBN 10: 0749448997
ISBN 13: 9780749450892
Book Overview: Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.

Media Reviews
outlines a strategy that replaces big money with a canny approach, limited funding and sheer determination. call centre focus magazine in simple, layman's terms, outlines successful strategies that even the smallest businesses can implement. kirkus reviews good for marketers in small organizations... kaden discusses, among other things, questionnaires, focus groups, statistical techniques and how to process the data, with useful recommendations. marketing tribune explores how to initiate projects by developing a business case. outlines the steps required to build a comprehensive suite of project plans. provides a step-by-step guide to the nine critical management processes. explains how to formally close a project by creating a project closure report and undertaking a post-implementation review. journal of economic literature here in a single volume is about all most marketers need to know about research techniques that can help them increase both sales and profits for their business...a remarkably comprehensive introduction to customer attitudes. the midwest book review if you are considering launching a new product, brand or service you should get this book first. duct tape marketing newsletter guerrilla marketing research extends the well-known guerrilla marketing franchise to explain how to use marketing research as a tool for more effectively developing marketing, sales promotion or new product. it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost mba depot shows how small companies can use marketing research to improve their current business, as well as generate new business. abstracts of public administration, development and the environment
Author Bio
Robert J. Kaden has spent his entire career in market research. In 1992, he formed his own company, The Kaden Company, after founding, growing and eventually selling off the market research company Goldring & Co. He is very active on the international speaking circuit, lectures widely and writes regularly for the business press.