Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Success)

Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Success)

by JamesHammond (Author)

Synopsis

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.

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More Information

Format: Paperback
Pages: 272
Edition: 1
Publisher: Kogan Page
Published: 03 Apr 2008

ISBN 10: 0749450738
ISBN 13: 9780749450731
Book Overview: Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

Media Reviews
Deserves a spot in any business library. -- The Midwest Book Review
Author Bio
James Hammond has over 27 years of experience working in brand management and strategy, consulting for many blue chip organisations, including Virgin, Honda, BT and EMI. He has created and chaired key European conferences on Customer Care and Managing Change. He is an experienced speaker, conducting workshops and training programmes across the UK.