How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

Used
Paperback
2008
$3.47

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost guerrilla marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as the bible of book marketing .

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost guerrilla marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as the bible of book marketing .

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More Information

Format: Paperback
Pages: 336
Edition: 4
Publisher: Kogan Page
Published: 03 Jan 2008
ISBN 10: 0749454717
ISBN 13: 9780749450205
Book Overview: This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.

Media Reviews

The bible for book marketers in publishing. It's wit and wisdom - not to mention its realism - are crucial aids to any writer. Much more then a guide: it is also an up to date picture of the publishing world today. It will certainly top our reading lists at Oxford Brookes. Handling & Storage Solution, 30 Nov 2007 Over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real One reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need. Baverstock has updated this practical guide in a way that will appeal to readers not just n the UK but anywhere Library Review - Aberdeen A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it! Susannah Bowen, Publishing and Communications programme, The University of Melbourne The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide. Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press An essential book for every publisher's marketing department. Andrew Welham, Deputy CEO, Octopus Group An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world. Dr Livi Michael, author and lecturer in Creative Writing Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed. Book News, Library Publication - USA, Spring 2008 A veritable encyclopaedia of book marketing. Relevant to such a wide audience. A complete novice could pick this book up and get a tremendous amount out of it[...] and yet it is far from basic. This useful book would be a valuable addition to the marketing department of any publisher. On Course, Spring 2008

Author Bio

Alison Baverstock began her career in publishing before setting up a marketing consultancy. She was heavily involved in setting up both the Kingston Readers' festival and the MA in Publishing Studies at Kingston University, where she is a Senior Lecturer. She regularly gives seminars on Publishing Studies at various universities and also lectures on Creative Writing. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book In You?