New Books Catalogue April - September 2007: Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands: 46

by NickWreden (Author)

• Used

  Paperback
  2007

  $3.22

  Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to directly link branding activities with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again.