by PaulSloane (Author)
Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Jack Welch, former CEO, GE The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization. Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples illustrate how organizations such as Virgin, Body Shop, WPP and 3M have benefited from this approach, encouraging excellence and entrepreneurship through setting challenging goals to keep employees motivated and engaged.
Format: Paperback
Pages: 208
Edition: 1
Publisher: Kogan page
Published: 03 May 2007
ISBN 10: 0749450010
ISBN 13: 9780749450014
Book Overview: Bite-size sections filled with practical, actionable tips and methods on improving creativity Sets out a process for encouraging, implementing and evaluating creativity in the workplace International examples include Virgin, Body Shop, Disney and 3M