Cheap? The Real Cost of Living in a Low Price, Low Wage World: 11

Cheap? The Real Cost of Living in a Low Price, Low Wage World: 11

by David Bosshart (Author), David Bosshart (Author)

Synopsis

In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years - in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money. In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as EasyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies. For example, while $13.00 is the average wage of union organized employees in California, Wal-Mart pays its staff just $8.50 an hour, and it creates only 1.5 jobs for every 2 that it destroys. David Bosshart leads us to question our pursuit of unbridled consumer choice and low prices, and the effect that it is having on the world's economies and societies. Can we rise to the challenge and overcome this obsession for cheap goods before it's too late?

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More Information

Format: Paperback
Pages: 208
Edition: 1
Publisher: Kogan page
Published: 28 Jul 2007

ISBN 10: 0749448962
ISBN 13: 9780749449933
Book Overview: David Bosshart leads us to question our pursuit of unbridled consumer choice and low prices, and the effects that it is having on the world's economies and societies.

Media Reviews
A compelling account of society's over-consumption. Quality World A detailed look at what is a new global trend - retail imperialism - and its impact on the working class, the environment and traditional businesses and cultures. Morning Star Exposes the nature of the modern bargain. Easyjet Inflight Magazine Explores the reasons why so much business these days is based on cheap prices. Business Plus Touches on the long term consequences of 'Every Day Low Pricing' The Grocery Trader This important book points out that although the retail prices of consumer products are plummeting, companies are paying for these discounts with low wages and that our economy isn't designed to raise the standard of living. He also explains how we can invent other ways to do business. Waterstones Recommends, www.amazon .co.uk In this account of society's greedy over-consumption we find details of the darker side of some of our favourite organisations and discover ways to stop what the author calls 'the bulldozer of globalisation.' Parish Pump News, Issue 13 From global labour rights issues to the plight of neighbourhood grocers, the author explains the problem, presents related figures, predicts how the situation will play out in the future, and, ultimately, asks the reader to take action before it becomes too late. Methodist Recorder Examines how this trend for low-priced goods is changing people's perceptions of what they need, desire and deserve, and how this is reshaping the economy. Supply Management Retains a balanced view of developments in consumer orientation and the responses of global organisations. Edge David Bosshart leads us to question our pursuit of unbridled consumer choice and low process, and the effect that it is having on the world's economies and societies. European Foundation for Management Development Bosshart has written a starkly challenging book. It deserved to be heeded and its challenge met. Church Times A powerful account of society's greed and what it is leading to. Refresh Exposes the global fixation with bargain hunting. Executive Book Summaries Bosshart spells out the cost of our cheap world, and the need to for sense before it's too late, in a comprehensive, sometimes shocking, examination of overconsumption. Publishing News
Author Bio
Dr David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Zurich, Switzerland and a lecturer on trend research, concept consultancy and political theory. He is also the author of Cult Marketing and The Future of the Consumer Society.