The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Global Remix: The Fight for Competitive Advantage

Global Remix: The Fight for Competitive Advantage

by Prof Richard Scase (Author)

  • Used

    Hardcover 2006

    $3.44
Synopsis

Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.

$3.44

Save:$20.44 (86%)

Quantity

2 in stock

More Information

Format: Hardcover
 Pages: 180
 Edition: 1st
 Publisher: Kogan Page
Published: 03 Nov 2006
ISBN 10: 0749448717
ISBN 13: 9780749448714
Book Overview: Examines the emerging markets of India and China and the impact on international business and lifestyles. Demographic and economic analysis included alongside management techniques for business survival.

Media Reviews
Outlines the factors required for competitive advantage in the changing western business environment. Journal of Economic Literature An informative overview of future trends and the impact of these on two levels: the corporate and the individual. European Foundation for Management Development A strong vision of the future of local and global business and maybe even an idea as to who can lead the way. Strategic HR Review Spells out the dangers for the United Kingdom from the relentless advance of China and India Kent Business Shows how...employers and employees will have to re-invent themselves and find new business models...if they are both to thrive and survive the massive, global economic change that the twenty-first century will bring. Croner Trade International Digest Synthesises a lot of information. C10 Connect A must-read for trend spotters and change managers around the world. The Weekly Telegraph Looks at the dynamics of international business...and puts all those statistics about the impact of economic growth in China and India...into context. Training and Coaching Today All business leaders, managers and students whose day-to-day experiences are shaping the direction of present day business life will find much to think about in this interesting book. Business Executive I like this kind of book. It is a fast-paced torrent of statistics, facts and opinions, presented in an entertaining and engaging way... Overall, a very good read... It will provide a great deal of food for thought, to help you align yourself to changes which inevitably lie ahead. Training Journal
Author Bio
Professor Richard Scase is author of the highly influential Britain 2010: The Changing Business Landscape and Living in the Corporate Zoo. He is one of the UK's leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top ten most influential people in Britain on management. As an academic Richard has held appointments at universities worldwide including University of Kent, Beijing University, Tilburg University, London Business School, the University of Auckland and Monash University. An experienced speaker he lectures to corporate and political leaders, management and professional bodies worldwide. Always at the cutting edge of new theories, he is a frequent contributor to TV and radio programmes. He has a regular column in Business Voice and also co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters and ex-GE CEO Jack Welch.