The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Public Relations Strategy (PR In Practice)

Public Relations Strategy (PR In Practice)

by SandraOliver (Author)

  • Used

    Paperback 2007

    $4.11
Synopsis

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

$4.11

Save:$17.35 (81%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 146
 Edition: 2nd edition
 Publisher: Kogan Page
Published: 03 Jan 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Book Overview: International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK Discusses how PR strategies have been shaped by globalization and the Internet

Author Bio
Following a successful career in media and industrial/commercial public relations, Dr. Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and past chair of the International Public Relations Association.