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Brand Royalty: How the World's Top 100 Brands Thrive and Survive

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Matt Haig (Author)

  • Used

    Paperback 2006

    $4.41
Synopsis

Brand Royalty is more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context. It is entertaining, lively and practical, with comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners. It argues, controversially, that consumers and businesses share equal responsibility for the brands which surround us. Ultimately though, it is an enjoyable and thought-provoking read. The cases are grouped as: Omnibrands; Antique brands; Invisibrands; Myth brands; Magic brands; Fan brands; Easy brands; Low brands; High brands; Conscience brands; People brands; Trust brands; Media brands; Purity brands; Cupboard brands; Performance brands.

$4.41

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5 in stock

More Information

Format: Paperback
 Pages: 329
 Edition: New edition
 Publisher: Kogan Page
Published: 03 Oct 2006
ISBN 10: 0749448261
ISBN 13: 9780749448264
Book Overview: With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.

Media Reviews
Highly entertaining, and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working and branding and advertising in general will find useful. Research A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes. Publishing News In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation. British Industry Entertaining and lively, the book has comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners, and offers an enjoyable and thought-provoking read. Quality World Valuable as a way to get a wide-ranging... understanding of the why and what of the best of the best . Brandchannel.com Bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so. BrandRepublic.co.uk Full of fascinating tit-bits...a thoroughly entertaining trawl through the world of brands, ranging from Adidas through Barbie, Harry Potter and Rolex all the way to Zippo. Reading Chronicle Ideal for executives or PR pros who wish to learn about successful brands through practical examples. PR Week, New York An entertaining and lively book seeking to discover what it is that makes some brands such hits. City to Cities Besides being educational, this book is entertaining and easy to read. Choice Magazine A thoroughly entertaining trawl through the world of brands. IOD Hertfordshire Presents and discusses one hundred brands that have best managed the process of creating and managing their identity Journal of Economic Literature The stories behind the best brands with easy-to-read secrets of success for each of them and a neat little factfile. Career(The Time supplement)
Author Bio
Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. Acclaimed for his no-nonsense style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including Brand Failures, Mobile Marketing, E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times Guide to E-Business Essentials and E-Mail Essentials (all Kogan Page). His recent novel, The Last Family in England, has received rave reviews (Jonathan Cape).