The Successful Entrepreneur's Guidebook: Where you are Now, Where you Want to be and How to Get There

The Successful Entrepreneur's Guidebook: Where you are Now, Where you Want to be and How to Get There

by Colin Barrow (Author), Liz Clarke (Author), Robert Brown (Author), Liz Clarke (Author), Colin Barrow (Author)

Synopsis

The Entrepreneur's Guidebook will help any entrepreneur who wants to grow and develop both their business and themselves. Based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed, the authors have distilled the very essence of how to achieve profitable growth. They've also charted all the problems owner-managed firms are likely to encounter, and suggest ways to anticipate and resolve them. Packed with assignments and useful case studies, it will help any entrepreneur answer these key questions: Where is the business now - what are its strengths and weaknesses? Where can the business go from here - what strategies can be pursued? How do I create the complete business plan and achieve my growth objectives? The Entrepreneur's Guidebook has helped hundreds of participants on the Business Growth and Development Programme realize their ambitions. Many of their businesses have grown spectacularly while others have raised millions in new capital to fund expansion. Now everyone can achieve those goals.

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More Information

Format: Paperback
Pages: 384
Edition: 2
Publisher: Kogan Page
Published: 03 Jun 2006

ISBN 10: 0749446927
ISBN 13: 9780749446925
Book Overview: A practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan.

Media Reviews
Full of examples of how to grow your business - and how not to. - The Independent
Author Bio
Colin Barrow was until recently head of The Enterprise Group at Cranfield School of Management, where he founded and directed the Business Growth and Development Progamme, the UK's most successful programme for entrepreneurs. A strategy consultant, he also teaches throughout the world and is on the board of four small businesses. He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook (both published by Kogan Page). Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook. Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.