How to Understand Business Finance (Creating Success, 34)

by Bob Cinnamon (Author)

• Used

  Paperback
  2006

  $3.79

  'Explains accounting to the self-employed and small firms' - Observer . 'The book is based on a highly visual and participative training event that brings the subject to life' - Accountancy Age . The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; and, financial measures for improving business performance, and much more.