by Brian Finch (Author)
Anyone involved in business will, at some point, have to prepare a business plan, whether it is to raise finance, sell a business or develop a specific project. While people are unlikely to invest solely in a beautiful document, they are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, "How to Write a Business Plan" covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, "How to Write a Business Plan" also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
Format: Paperback
Pages: 151
Edition: 2nd edition
Publisher: Kogan Page
Published: 03 Apr 2006
ISBN 10: 074944553X
ISBN 13: 9780749445539
Book Overview: Essential advice on all aspects of preparing a business plan Supported by frequent advertising in The Sunday Times Also describes how to produce effective plans for internal company use Includes case studies and illustrative examples