Selling to Win

Selling to Win

by RichardDenny (Author)

Synopsis

Fantastic read, the results speak volumes. - Steve Bennett, JUNGLE.COM Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to: get a sale when your service is not the cheapest; turn your customer into an ambassador; build a positive attitude; beat the competition close a sale. This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.

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Quantity

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More Information

Format: Paperback
Pages: 208
Edition: 3rd
Publisher: Kogan page
Published: 03 Feb 2006

ISBN 10: 0749444347
ISBN 13: 9780749444341
Book Overview: Direct and readable...he shows how to put winning techniques into practice. - Training Journal The best book ever written on selling. - Tony Dobbins, Area Manager, Century Insurance Denny is one of the UK's foremost authorities on sales and management training This title has been translated into 13 languages Denny's 5 books have sold over one million copies

Media Reviews
The best book ever written on selling. - Tony Dobbins, Area Manager, Century Insurance Direct and readable... he shows how to put winning techniques into practice. - Training Journal One of the world's best-selling books on selling skills. It includes invaluable practical advice on finding new customers, beating the competition and making that sale. - Internet Works
Author Bio
Richard Denny is one of the UK's foremost authorities on sales and management training. Highly sought after as a speaker at company conventions and conferences throughout the world, he is also the author of Communicate to Win, Motivate to Win, Speak for Yourself and Succeed for Yourself , all published by Kogan Page.