Starting a Successful Business: Start Up and Grow Your Own Company (Sunday Times Business Enterprise Series)

Starting a Successful Business: Start Up and Grow Your Own Company (Sunday Times Business Enterprise Series)

by Michael J Morris (Author)

Synopsis

Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. "Starting a Successful Business" aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analysed. These key areas include: deciding what sort of business to start, taking up a franchise, marketing, selling, customer analysis, publicity, advertising, e-business, financial management, cash flow forecasts, credit control, raising funds, setting up a limited company, business law, premises, operations management, bookkeeping, taxation employing people, insurance, IT, business planning and development, and a new section on women in business. An essential reference work, "Starting a Successful Business" also includes information on useful names, addresses and wesites, sources of help and a glossary of terms.

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Quantity

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More Information

Format: Paperback
Pages: 320
Edition: 5
Publisher: Kogan Page
Published: 03 Jun 2005

ISBN 10: 0749444134
ISBN 13: 9780749444136
Book Overview: Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations. Job Scene Ideal for entrepreneurs... Highly recommended. George Cox, Former Director General, IoD Exhaustive guide to all aspects of business start-up & survival Practical advice on all the crucial issues

Media Reviews
Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations. - Job Scene; Ideal for entrepreneurs.... Highly recommended. - George Cox, Former Director General, IoD
Author Bio
Michael Morris is a tutor for the Open University Business School in East Anglia and for other institutions. A consultant and advisor to small firms, he has extensive experience in business, particularly management issues. He is the author of the best-seller The First Time Manager, also published by Kogan page.