Risk Issues and Crisis Management: A Casebook of Best Practice (PR In Practice)

by Michael Regester (Author), IPR (Author), Judy Larkin (Author)

• Used

  Paperback
  2005

  $3.25

  'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.' - Marketing Business . The reputation of an organization influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organizations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

• Used

  Paperback
  2001

  $3.25

  Praise and reviews include: Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens. - Marketing Business , April 2003. In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong. Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption. It covers: defining issues management; planning and implementing an issues management programme; the media in crisis situations; planning for the unexpected; and crisis communications management. The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis. This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.