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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)

An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)

by KarenAdams (Author), IanBrace (Author)

  • Used

    Paperback 2006

    $4.21
Synopsis

An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. Clear descriptions, practical examples, and activities ensure that the reader gains a clear understanding of the research process, and how research information can be used effectively in business decision-making. Each chapter follows the same practical format: a statement of learning outcomes, bullet point summaries, practical examples and exercises, and mini case studies. The book is cross-referenced to the syllabus of the MRS/City & Guilds Certificate in Market & Social Research, containing regular revision sections to help candidates study for the exam. An Introduction to Market and Social Research is essential reading for market research students and anyone who wants tips on carrying out their own projects, or managing research that they have commissioned.

$4.21

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More Information

Format: Paperback
 Pages: 154
 Publisher: Kogan Page
Published: 03 Sep 2006
ISBN 10: 0749443774
ISBN 13: 9780749443771
Book Overview: A well structured book that provides advice on managing and running market research projects. The core text for the Market Research Society Level 2 Certificate in Market & Social Research.

Media Reviews
Brace...and Adams...detail the research process, from the identification of the research topic to the results and recommendations, including designing a project, finding data and using qualitative research methods, questionnaires and analysis. Reference and Research Book News
Author Bio
Karen Adams is Head of Professional Development for MRS, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of MRS's suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds. Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the MRS Professional Standards Committee.