Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

by Christian Mikunda (Author)

• Used

  Hardcover
  2004

  $3.29

  To successfully establish an emotional bond with a customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. In this riveting book we are shown how this is achieved in public spaces all over the world. Known as Third Places these are locations, apart from home and work, that we choose to visit. A master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. We're given a unique and fascinating insight into how people's emotions are influenced through light, colour, smell, sound and other sensory triggers.