The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice)

The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice)

by RobinBirn (Author)

Synopsis

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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More Information

Format: Paperback
Pages: 240
Edition: 4
Publisher: Kogan Page
Published: 26 Mar 2004

ISBN 10: 074944200X
ISBN 13: 9780749442002