by RobinBirn (Author)
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Format: Paperback
Pages: 240
Edition: 4
Publisher: Kogan Page
Published: 26 Mar 2004
ISBN 10: 074944200X
ISBN 13: 9780749442002