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Market Research in Practice: A Guide to the Basics

Market Research in Practice: A Guide to the Basics

by Nicholas Hague (Contributor), Paul Hague (Author)

  • Used

    Paperback 2004

    $3.94

  • Used

    Hardcover 1992

    $47.64
Synopsis

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

$3.94

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2 in stock

More Information

Format: Paperback
 Pages: 264
 Edition: 1
 Publisher: Kogan Page
Published: 26 Mar 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Book Overview: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.

Media Reviews
A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results. Quirk's Marketing Research Review We are adopting them as core texts on our CIM Research courses. They offer students and those interested in research the opportunity to purchase and study market research core topics separately and in depth. Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research. Professional Marketing A practical introduction to market research for students and for people who want to carry out or manage their own surveys. Journal of Economic Literature
Author Bio
Paul Hague Paul is the Managing Director of B2B International Ltd, based in Bramahll, Stockport, Cheshire. His books share 30 years of practical experience in running a market research agency. Paul is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese. Other titles published by Kogan Page include - Market Research - A guide to Planning, Methodology, and Evaluation (Paul Hague & Peter Jackson) Do Your Own Market Research (Paul Hague & Peter Jackson) The Industrial Market Research Handbook (Paul Hague) How To Do Market Research (Paul Hague & Peter Jackson) Market Research In Practice (Paul Hague & Peter Jackson) Questionnaire Design (Paul Hague) Interviewing (Paul Hague) Sampling & Statistics (Paul Hague & Paul Harris) Presentations And Report Writing (Paul Hague & Kate Roberts) Handbook of Market Research (Ed Birn, Hague & Vengelder)