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Business Solutions on Demand: Creating Customer Value at the Speed of Light

Business Solutions on Demand: Creating Customer Value at the Speed of Light

by Merlin Stone (Author), Mark Cerasale (Author)

  • Used

    Hardcover 2004

    $21.84
Synopsis

Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It features a range of internatiohnal case studies and examples, and emphasizes that for today's business to compete and survive, it has to exceed customers' expectations. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant. This text explores topics including enterprise innovation, solutions selling, knowledge management and technology enablement.

$21.84

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More Information

Format: Hardcover
 Pages: 278
 Publisher: Kogan Page Ltd
Published: 29 Jan 2004
ISBN 10: 0749441720
ISBN 13: 9780749441722
Book Overview: Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, Buisness Solutions on Demand shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.

Author Bio
Professor Merlin Stone is one of the UK's top specialists in changing organisational capability to meet the needs of customers and stakeholders. His experience covers many sectors, and he also trains, coaches and mentors senior managers. He is Research Director and Director responsible for the Customer, Citizen and Stakeholder Management Practice at WCL, specialists in change management and customer/stakeholder management. Merlin Stone is author or co-author of many articles and thirty books on transforming marketing, sales and customer service capabilities, including Customer Relationship Marketing, Consumer Insight, Marketing Revolution and Business Solutions on Demand. The UK's Chartered Institute of Marketing listed him in 2003 as one of the world's top 50 marketing thinkers, while NOP World nominated him in 2004 as one of 100 most influential individuals for their input and influence on the development and growth of e-commerce and the internet in the UK over the previous 10 years. He is an Fellow of the Chartered Institute of Marketing and an Honorary Life Fellow of the UK's Institute of Direct Marketing. He is also on the editorial advisory boards of several academic journals and writes for several trade publications. Merlin Stone has a first class honours degree and doctorate in economics from Sussex University, UK. In parallel to his business career, he has also pursued a full academic career. He has held senior academic posts at various universities. He is now a part-time professor at Bristol Business School and a visiting professor at several others.