by Carol Kennedy (Author), Carol Kennedy (Author), The Institute Of Directors (Author)
A roller-coaster ride through the decades in a candid view of the major players and landmarks of 20th-century British business.;Published to commemorate 100 years of the Institute of Directors, the book takes in the birth of key companies and the launch of important brands, with profiles of business movers and shakers along the way. It covers everything from the family firms of the early 1900s, to the growth of consumer society; from "Swinging London" and the new businesses it spawned, to the Thatcherite revolution of the 1980s and the emergence of business "heroes" like Richard Branson, Sir John Harvey-Jones and Anita Roddick. Moving onto the modern themes of globalization, the digital revolution and dotcom mania, the book closes with a look at what the future holds.
Format: Hardcover
Pages: 228
Edition: 1
Publisher: Kogan page
Published: 03 Nov 2003
ISBN 10: 0749441275
ISBN 13: 9780749441272
Book Overview: A candid view of the major players and landmarks of 20th-century British business. Published to commemorate 100 years of the Institute of Directors, the From Dynasties to Dotoms takes in the birth of key companies and the launch of important brands, with profiles of business movers and shakers along the way.