Tales for Change: Using Storytelling to Develop People and Organizations

Tales for Change: Using Storytelling to Develop People and Organizations

by Margaret Parkin (Author)

Synopsis

Storytelling is not just the preserve of children: stories can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual. This book includes 50 tales that can be used in a change management context to communicate ideas, aid memorable learning, encourage brainstorming sessions, develop training and reflection, as well as to help those involved cope with the stress of change and increase emotional intelligence and creativity.

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More Information

Format: Paperback
Pages: 165
Edition: 1
Publisher: Kogan Page
Published: 29 Jan 2004

ISBN 10: 0749441062
ISBN 13: 9780749441067

Media Reviews
This book is an enjoyable read and a persuasive demonstration of the power of stories to entertain, intrigue and generate learning. Professional Manager Showing you how and when to use stories to maximum effecthelps managers, trainers and educators. Management Services People Management The sources for Parkins stories are eclecticeven the uninitiated could well be inspired to include storytelling as a core strategy in changing the way thing are done. Office Companion Margaret Parkin has taken a logical and professional approach to the problems that surround organizational change and has prepared a story-packed off-the-shelf solution for busy managers and trainers.
Author Bio
Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page. Margaret Parkin has over twenty years' experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UK Margaret Parkin is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone. She also tells lots of stories! Find out more about Margaret's work at www.success-stories.co.uk