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Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions

Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions

by Anthony Davis (Author)

  • Used

    Paperback 2003

    $5.16
Synopsis

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of PR exercises , PR jobs , and PR spin use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: A lot of PR is just about wining and dining, isn't it? , Don't journalists fix the news anyway? and Do publicity stunts have any value? , amongst others.

$5.16

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More Information

Format: Paperback
 Pages: 280
 Publisher: Kogan Page Ltd
Published: 31 Oct 2003
ISBN 10: 0749439254
ISBN 13: 9780749439255
Book Overview: What is PR and what is its use in a world of hype and mistrust? This guide features answers to over 500 questions that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities.

Media Reviews
The competence of the author shines through...very, very clearly written, lots of interesting analysis. Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting
Author Bio
Anthony Davis is a writer, consultant and lecturer specializing in marketing and business communications. He has lectured extensively on PR and trained non-marketing managers and professionals in PR and marketing. He has created and operated successful PR programmes in the private and not-for-profit sectors and has advised numerous SMEs. An experienced broadcaster, Anthony contributes regularly to the business press and gives lectures, talks and workshops to numerous trade associations and business groups, at several universities and for various professional examinations.