Careers in Marketing, Advertising and Public Relations (Kogan Page Careers in)

Careers in Marketing, Advertising and Public Relations (Kogan Page Careers in)

by Caroline Hird (Author), Adela Stanley (Editor)

Synopsis

With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the complete range of jobs on offer, the eighth edition of this book is a guide for anyone wanting to know exactly what a life in marketing entails. It includes tips and advice throughout, along with useful names and addresses, websites and contact points.

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More Information

Format: Paperback
Pages: 122
Edition: 8th Revised edition
Publisher: Kogan Page Ltd
Published: 28 Feb 2003

ISBN 10: 0749439173
ISBN 13: 9780749439170

Author Bio
Adela Stanley is a specialist careers writer. In the preparation of this latest edition she has been helped by many leading marketers, The Institute of Direct Marketing and the Chartered Institute of Marketing.