Clicks, Bricks and Brands: The Marriage of Online and Offline Business

by Martin Lindstrom (Author), Don Peppers (Author), Martha Rogers (Author)

• Used

  Paperback
  2002

  $3.28

  Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses. With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages. Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys R Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business. Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships. Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to Clicks, Bricks and Brands - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.

• Used

  Hardcover
  2001

  $4.38

  The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited consumer support? With a mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, Lindstrom gives retailers and dot.com companies a clear picture of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with offline retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.