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Mobile Marketing: The Message Revolution: Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel

Mobile Marketing: The Message Revolution: Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel

by Matt Haig (Author)

  • Used

    Paperback 2002

    $4.38
Synopsis

Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.

$4.38

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More Information

Format: Paperback
 Pages: 226
 Publisher: Kogan Page Ltd
Published: 14 Jun 2002
ISBN 10: 0749437987
ISBN 13: 9780749437985

Author Bio
Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).