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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

by RogerHaywood (Author)

  • Used

    Hardcover 2002

    $8.93
Synopsis

A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight will home in on any company that appears to be in breach of its corporate duty. Nobody can hide: the giants and little boys alike must actively manage their reputation. Full of real-life experiences, practical advice and the candid views of top executives, this edition shows how to: build a corporate reputation that becomes the company; avoid disasters that could close the company; win favourable media coverage; recruit the right PR people; set objectives everyone can understand; control the costs of the programme; measure the PR results; and much more.

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More Information

Format: Hardcover
 Pages: 276
 Edition: 1
 Publisher: Kogan Page
Published: 31 May 2002
ISBN 10: 0749437944
ISBN 13: 9780749437947

Media Reviews
I can highly recommend this book as a practical guide to some of the dos and don'ts written by a practitioner who has advised many top companies at board level. Lord Hanson Shows step by step exactly how to build a reputation that impacts on the bottom line. John Stubbs, Director General, Chartered Institute of Marketing
Author Bio
Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook. He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.