by NevilleLake (Author), KristenHickey (Author)
This text provides the framework for applying sound management principles to all parts of a business which touch the customer. Taking a holistic view it enables the reader to prepare, manage and change a business to get the most out of customer relationships.
Format: Paperback
Pages: 223
Edition: Pap/Cdr
Publisher: Kogan Page
Published: 03 Oct 2002
ISBN 10: 0749437898
ISBN 13: 9780749437893