Transport Economics and Policy: A Practical Analysis of Performance, Efficiency and Marketing Objectives

by JohnHibbs (Author)

• Used

  Hardcover
  2003

  $8.59

  A systematic study of the performance of the various modes of inland transport in the UK. Designed to be a handbook for students of transport economics, the text seeks to return to the first principles of economics. Avoiding analytical sophistication, John Hibbs writes about conceptual economics in a way that should be accessible to the non-specialist reader. The volume is organized into four different parts. Part 1, on the economic issues, is a template which examines relevant economic issues (the basic concepts, the importance of costing, the importance of pricing, allocative efficiency, consumer effectiveness, externalities and the environment, and transport and public policy). Part 2 applies the ideas explored in the first part to different modes of transport (general problems of the infrastructure, freight transport and distribution, road passenger transport, including the private car, the railway problem, and transport and tourism). Part 3 discusses the meaning of marketing, exploring how managers pursue their objectives (efficiency, effectiveness and the marketing mix, efficiency and the 7Ps, marketing in freight transport and distribution, and marketing in commercial road passenger transport). Part 4 presents a summary and conclusions.