Strategic Planning Workbook + FREE CD ROM ("Sunday Times" Business Enterprise S.)

by NevilleLake (Author)

• Used

  Paperback
  2002

  $3.23

  A practical guide that managers can use to implement a strategic plan. Attempting to stay clear of all the usual grand business models pedalled by consultants and academics, Neville Lake sets out to show that any organization - however small - can benefit from understanding what strategy really means and how to put it into practice. Drawing on a mixture of his own diagnostic and analytical techniques, decision-making processes and adopted strategic planning standards, he guides the reader through the four key stages involved in strategic planning: strategic thinking (insight); collecting the right data (information); making the right decisions (imperatives); and making the difference (implementation). The accompanying CD-ROM contains all the worksheet templates and forms.