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Marketing Audit Handbook

Marketing Audit Handbook

by Aubrey Wilson (Author)

  • Used

    Paperback 2002

    $5.65
Synopsis

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.

$5.65

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2 in stock

More Information

Format: Paperback
 Pages: 466
 Edition: 1
 Publisher: Kogan Page
Published: 15 Apr 2002
ISBN 10: 0749437359
ISBN 13: 9780749437350
Book Overview: Marketing Audit Handbook offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. A free CD ROM is included.

Media Reviews
It is fair to say that Aubrey Wilson is the United Kingdom's 'father of industrial marketing'... he turns our attention to the requirements for winning. -- Professor Philip Kotler, Northwestern University
Author Bio
Aubrey Wilson D.Litt. After a distinguished business career, Aubrey is now an independent consultant and is acknowledged internationally as one of the pioneers of business-to-business marketing. Many of the techniques in use today were devised by him and he continues to develop practical approaches for improving productivity in marketing. Dr. Wilson has prepared and presented programmes for many industrial organisations worldwide. He has published twelve books on marketing and a survey of British universities and business schools revealed that two of them were listed in the twenty most highky recommended texts for marketing courses. He is a contributor on marketing subjects to The Financial Times, Harvard Business Review, Management Today, European Management Journal, Marketing and many other publications. He has designed and recorded a multi-media training package on business-to-business marketing which has been sold worldwide. Dr. Wilson has served as a Fulbright Commissioner.