Marketing Communications: An Integrated Approach

by Dr. Paul Smith (Author), Jonathan Taylor (Author)

• Used

  Paperback
  2001

  $3.34

  First published in 1993, this latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated shock stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New features of this third edition are: fresh content to meet the needs of the new CIM syllabus; a new e-marketing chapter; and online lecture support materials in the form of pre-prepared PowerPoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.

• Used

  Paperback
  2004

  $3.34

  Marketing Communications rapidly established itself as an international best-seller and has been listed as a 'marketing classic' by the Marketing Society and as a 'marketing major' by the Chartered Institute of Marketing. This book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC[registered] Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh 'shock' stories and a new 'e' theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.