Effective Writing Skills for Public Relations (PR In Practice)

by JohnFoster (Author)

• Used

  Paperback
  2001

  $3.25

  Praise and Reviews `clear, cogent, sound and practical` IPR JOURNAL `...gives a solid grounding in the writing requirements of the PR business` WRITING MAGAZINE `A hands on practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and for those wanting to earn their living using their writing skills.` POPCOMM TRAINING PROGRAMME, September 2003 Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using their writing skills. As well as advice on the basic principles of grammar and information on the essential editing skills such as when to use capitals, how to deal with figures and abbreviations, hyphenation, punctuation and paragraphing, this book includes guidance on: developing and policing a house style; avoiding cliches and jargon; handling headlines and captions; ensuring readability; writing press releases; public speaking and speech writing; the language of information technology (IT). Effective Writing Skills also features the standard marks for proof correction and a glossary of printing and IT terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage, and on a lifetime of personal experience as a writer and communicator.

• Used

  Paperback
  2008

  $3.25

  Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.