Effective Writing Skills for Public Relations (PR In Practice)

by JohnFoster (Author)

• Used

  Paperback
  2001

  $4.70

  Praise and Reviews `clear, cogent, sound and practical` IPR JOURNAL `...gives a solid grounding in the writing requirements of the PR business` WRITING MAGAZINE `A hands on practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and for those wanting to earn their living using their writing skills.` POPCOMM TRAINING PROGRAMME, September 2003 Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using their writing skills. As well as advice on the basic principles of grammar and information on the essential editing skills such as when to use capitals, how to deal with figures and abbreviations, hyphenation, punctuation and paragraphing, this book includes guidance on: developing and policing a house style; avoiding cliches and jargon; handling headlines and captions; ensuring readability; writing press releases; public speaking and speech writing; the language of information technology (IT). Effective Writing Skills also features the standard marks for proof correction and a glossary of printing and IT terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage, and on a lifetime of personal experience as a writer and communicator.

• Used

  Paperback
  1998

  $3.25

  The style of this book and the advice contained therein is based on the authority of established style guides, in particular the Oxford Guide to English Usage for Compositors and Readers . This title deals not only with the printed word, but also the spoken. A chapter is devoted to those who publicly speak and give audio-visual presentations. Although not about grammar, the book serves as a reminder of some of the basic principles. The emphasis throughout is on those style points which are frequently the cause of argument and disagreement: where to use capitals, how to deal with figures and abbreviations, and editing skils such as hyphenating, punctuating and paragraphing. There are also chapters that follow the essential requirements for handling headlines and captions, as well as the basics of news releases, and so on.