by PaulJoyce (Author), Adrian Woods (Author)
A truly modern strategic management textbook, this book will adopt a highly focused, three-pronged approach, which will include: the conventional chapter teaching, extracted readings from core texts, and specially designed case studies to illustrate the theory. This textbook reflects the new directions which strategic management is taking in the UK and internationally. The text has also been designed to help students develop insights which they can use to make sense of the new global economy and the complexity of the modern business environment.
Format: Paperback
Pages: 544
Publisher: Kogan Page
Published: 01 Jul 2001
ISBN 10: 0749435836
ISBN 13: 9780749435837