by N/A
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, and so on), struggle with questions concerning overall management strategy. The book includes case studies from around the world.
Format: Paperback
Pages: 128
Edition: 1
Publisher: Kogan Page
Published: 01 Sep 2001
ISBN 10: 0749435410
ISBN 13: 9780749435417