Online Public Relations (PR in Practice Series)

Online Public Relations (PR in Practice Series)

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Synopsis

This title aims to bridge the gap between action and analysis for public relations and the Internet. Endorsed and supported by the Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

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Quantity

2 in stock

More Information

Format: Paperback
Pages: 224
Edition: 1st edition
Publisher: Kogan Page
Published: 01 Sep 2001

ISBN 10: 0749435100
ISBN 13: 9780749435103

Author Bio
David Phillips is Professor of Online Public Relations at Escola Superior de Comunicacao Social, Lisbon, lectures at Gloucestershire and Quadriga (Berlin) University, and has written three books about online PR. A Fellow of the CIPR and Society of New Communications Research, he is a Director of Klea Global, a digital monitoring and evaluation company.