Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)

by Daniel Yadin (Author)

• Used

  Paperback
  2000

  $3.25

  Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:

• Used

  Paperback
  1998

  $4.85

  This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas.

• Used

  Hardcover
  1994

  $15.18

  Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.